SOLUTIONS
Marketing Tips for Healthcare Providers
This area of our website contains information that hopefully unravels some of the mysteries of marketing in healthcare environments. It also provides practical marketing tips for healthcare practices and services. If your business needs to grow or take a new direction, these free marketing resources are for you.
Marketing Matters
Is your practice becoming busier but less profitable at the same time... how could that be? Should you be future-proofing your practice to protect it from external influences that are changing your business? Find out by reading Why Marketing Matters in Healthcare. Do you have something new to promote or need to change current perceptions about your practice? Read What is Marketing Anyway? and Who should do a Marketing Plan?.
Marketing Planning
When you are ready to do some serious marketing, you’re going to need a plan. This series of articles takes you through the process of developing a marketing strategy by Setting Marketing Goals, producing a Situation Analysis, Researching Markets, Identifying Targets Audiences, and importantly Determining a Budget.
In order to turn your plans into actions you also need to consider Marketing Tactics, Implementation, and finally Monitoring your Activities.
Communications Strategies
Ready to take things to the next level? Find out what the experts think about when you tell them about your plans. This section discusses communication concepts such as Brand Strategy, Product Positioning, the Brand Personality, and making a Brand Promise.
Marketing Tips
This section provides you with a growing selection of useful marketing tips commencing with How to Write a Marketing Brief.
Regulation
Promoting healthcare products and services comes with a greater degree of care, responsiblity and requirements than other industries. This section looks at various aspects of regulations and codes affecting healthcare marketing in Australia, that need to be considered. These include an overview of Medical Advertising Ethics & Codes and Privacy in Marketing.
Healthcare Markets
Ever wondered what markets can be reached in healthcare, or even what markets healthcare can reach? This section provides background and overviews on various aspects related to healthcare markets, beginning with professional Healthcare Provider Market Sizes.
Direct Marketing Solutions
Direct marketing is a powerful marketing tool for reaching high priority customers and prospects. This section gives detailed background on a variety of processes and techniques that you might consider for your marketing tactics. Read about Direct Marketing, Direct Mail, Database Marketing and Obligations for Australian healthcare.