ABOUT
For the best outcomes in healthcare, there is no substitute for personal knowledge, skill and experience... which is precisely why we don’t treat patients!
Hello… my name is Peter Butterfield and I am the principal of Healthcare Marketing Matters (HMM), a specialist marketing communications consultancy located in Sydney, Australia.
The scope of healthcare marketing today crosses a staggering number of communication disciplines ranging from traditional media and public relations, through to point of sale, and new digital marketing.
HMM is a network of talented freelance business and creative specialists who understand the special needs of healthcare communications. Everything we do at HMM is based on real experience gained from working with literally hundreds of healthcare providers and organisations.
We typically, work with clients on a project-by-project basis with most planning carried out by myself in consultation with business owners, practice managers and other client stakeholders. Development work can be done through a client’s preferred suppliers or in conjunction with our own associates.
Most importantly, we take the business of health very seriously and place the highest priority on honesty, accuracy and ethical standards in promotion.Read more about what we do.
If you are looking for a resource to help your organisation with a particular marketing challenge, then I invite you to call me personally for an obligation free chat. You can ask me questions and I’ll ask you some. By the end of the conversation we should know if there is synergy between us. If so great, but if not, I’ll try to point you in the right direction. Either way, you’ll be better off than before.
You can call me directly now on 1300 78 11 20 or, if you prefer, contact us by email.
Bio
Peter Butterfield is the principal and founder of Healthcare Marketing Matters (HMM), a specialist marketing communications consultancy based in Sydney, NSW. HMM has been established specifically to service healthcare practices and facilities in Australia. Peter has an extensive background in healthcare marketing and publishing spanning more than 30 years. In addition to running HMM, Peter also provides strategic and creative services to several medical publishing companies including Medicine Today, Australian Doctor and other Reed Business Information titles. Prior to establishing his consultancy, Peter spent 17 years working for the Australasian Medical Publishing Company (AMPCo) where he held several senior management roles in marketing and business development, and was also principal liaison to AMPCo’s parent company, the Australian Medical Association (AMA) on commercial services. During this time, Peter was instrumental in initial development of direct mail and data services, and digital re-development of The Medical Directory of Australia. On the publishing side, Peter headed the sales division of the Medical Journal of Australia (MJA) where he was responsible for advertising, subscription, and medical book sales. Prior to this, Peter had 9 years pharmaceutical marketing experience working with Merck Sharp & Dohme (MSD Australia), and held senior account service positions working on a range of healthcare and mainstream accounts for national advertising agencies including Media Group Services, Wilks Direct Marketing, Pietras & Partners, and Fortune Advertising. Peter’s career began as a publicist with United Artists motion pictures. Peter holds a Marketing Certificate from University of NSW, an Advertising Certificate from University of Technology – Sydney, and a Direct Marketing Certificate from ADMA. Peter was Honorary Secretary of the Medical Publishers Association (1998–2010), an Associate of the Australian Direct Marketing Association (1991–2008) and was on the Student Steering Committee of the Advertising Institute of Australia (1974-1978).